VIVO - Switch of Campaign

In a world where screens dominate daily life, Vivo aimed to position itself as a brand that promotes meaningful, real-world connections — encouraging people to “switch off” their phones and reconnect with loved ones.

The campaign targeted two high-distraction environments: restaurants and metro stations. We partnered with Gola Sizzlers to turn dining tables into communication platforms using branded phone holders, witty cutlery wraps, and staff badges. Simultaneously, we extended the campaign through high-impact DOOH placements in metro stations, featuring thought-provoking, relatable messages crafted for urban commuters.

Messaging was personalized for two everyday touchpoints — mealtime and commuting. On-ground activations were supported by a reward system (free desserts for participation), while metro creatives offered emotional nudges like “Mind the gap between you and your loved ones.” Despite a tight 10-day timeline, the campaign rolled out seamlessly across both spaces.

• 2.62 million impressions
• 3,500+ diners engaged across 1,000+ families
• Unique reach of 0.81 million through metro DOOH
• 100+ families gratified with desserts, driving emotional recall

This campaign demonstrated my ability to merge experiential strategy with emotional storytelling, using integrated media to position Vivo as a socially responsible, human-first brand.