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Honda Elevate
Challenge
Introducing the Honda Elevate in a crowded SUV market required making a big splash beyond traditional metros.
Media Strategy
I helped expand the campaign “pan-India”, targeting 220+ towns across Tier 1, 2, and 3 markets. The team used a massive OOH push – over 800 large-format displays (billboards, unipoles, DOOH, facades, gantries, metro panels) spanning 6+ lakh sq ft of media. Custom planning tools (CCS Planner, OOHZone) and third-party data were used to select high-impact sites along consumers’ daily routes.
Targeting & Execution
Through geo-analytics (demographic heatmaps, traffic data, POI analysis), they pinpointed optimal clusters in each city. The launch blitz rolled out simultaneously nationwide in a 4-week burst . In each market, high-frequency scheduling (dynamic DOOH at key times) maximized reach among tech-savvy 25–44-year-olds.
Results
The campaign achieved 168 million impressions across India , elevating awareness by 37% during the launch phase . Most importantly, it drove tangible sales impact: post-campaign sales of the Elevate rose by 8% in the analyzed markets . These outcomes underscore my ability to fuse analytics with creative placement for maximum impact.
