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Tissot PRC 100 LAUNCH
Challenge
Launching the Tissot PRC 100 Solar in a premium category required more than visibility — it demanded aspiration. In a cluttered luxury watch market, the goal was to create a refined presence that resonated with affluent, decision-making consumers across India.
Media Strategy
We crafted a pan-India OOH strategy targeting upper-income professionals, shoppers, and travelers. The campaign ran across 66+ premium sites using a blend of large-format billboards, digital screens, mall drop-downs, gantries, and airport media. The focus was on high-traffic, high-dwell-time zones like airports, luxury malls, arterial roads, and iconic city landmarks.
Targeting & Execution
Strategic placements across metros and Tier 2 hubs (Delhi, Mumbai, Indore, Dehradun, etc.) ensured cultural relevance and mass reach. The campaign emphasized aspirational environments — like Connaught Place, Ambience Mall, Lulu Mall, and Banjara Hills — combining static and motion creatives for maximum recall. Every unit reflected Tissot’s refined positioning, with consistent branding across all touchpoints during the 30-day campaign window.
Results
• Nationwide brand visibility across retail decision zones and lifestyle hubs
• Millions of daily impressions driven by premium footfall and traffic exposure
• Elevated brand recall and top-of-mind awareness for Tissot PRC 100 Solar
In a saturated luxury watch market, the launch of the Tissot PRC 100 Solar demanded more than just visibility — it needed to embody aspiration. Through a nationwide premium OOH presence across airports, luxury malls, and iconic city landmarks, the campaign strategically targeted affluent professionals, shoppers, and travelers, creating a refined brand presence that elevated recall and reinforced Tissot’s luxury positioning.
